How BarterNow Works

Sign Up and Build Your Profile

Create a free account as a brand or event organizer. Onboarding takes under five minutes. Brands tell us about their category, target audience, geographies, and typical sponsorship budget. Organizers describe their event - dates, location, attendee profile, audience size, deliverables available for sponsors (stage mentions, social mentions, stalls, branded activations, email inclusions).

The more complete your profile, the sharper your matches. Most users finish setup in a single sitting and see their first matches the same day.

Get Matched in Seconds

Our matching engine scores each brand-event pair across four dimensions:

• Audience affinity - does the event reach the brand’s target demographic
• Budget compatibility - does the sponsorship ask fit the brand’s category spend band
• Category alignment - is the event in a sector the brand is actively sponsoring
• Past performance signals - how similar deals have performed historically on the platform

The top matches appear in your dashboard within 30 seconds of a new listing going live, each with a confidence score and the reasoning behind the match. You decide which to pursue.

Negotiate Inside a Structured Deal Room

No WhatsApp back-and-forth, no lost email threads. Both sides propose deliverables, timelines, and commercials inside a dedicated deal workspace. Every message, counter-offer, and decision is logged with a timestamp.

Brands can request specific placements. Organizers can counter with custom packages. Both sides see exactly what’s on the table at any moment - no ambiguity, no surprise asks late in the process.

Sign the Sponsorship Agreement

Once both sides agree on terms, BarterNow auto-generates a legally structured sponsorship agreement covering deliverables, exclusivity, payment terms, cancellation, and dispute resolution. Both parties e-sign inside the platform - no printing, no couriering, no separate e-signature tool.

If your legal team prefers a custom contract, you can upload it instead. The deal room tracks deliverables and payments either way.

Pay, Deliver, and Track Everything

Payments run through Razorpay with full PCI compliance, bank verification, and audit trails. The brand pays into a BarterNow escrow, the platform fee is deducted automatically, and the balance is transferred directly to the organizer’s verified bank account.

Deliverables are tracked with timestamped proof submissions - social posts, event photos, banner placements, stall activations - all reviewed and scored for quality inside the platform. If something falls short, the structured agreement defines the remedy.

At the end of the event, both sides walk away with a complete audit trail: agreement, payments, deliverables, quality scores, and performance data - usable for reporting, future negotiations, or dispute resolution.